WarezCenter

Name: 06 Cantonese - Languages of the World
Format: pdf
Size: 7.23 MB

Title: The Language of Trust: Selling Ideas in a World of Skeptics
Author: Michael Maslansky, Scott West, Gary DeMoss, David Saylor
Language: angielski
Year: 2010
Subjects: Business, Business - General & Miscellaneous, Business Life & Careers, Marketing & Sales, Corporate Behavior & Responsibility, Business Life & Skills, Business Ethics, Business Writing & Communication, Customer Service, Public Relations, Sales, Social Entrepreneurship & Social Responsibility of Business, Social responsibility of business
Publisher: Penguin Publishing Group
ISBN: 9781101404553
Total pages: 29

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.