Zahay D Social Media Marketing A Strategic Approach 3ed 2023

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Zahay D Social Media Marketing A Strategic Approach 3ed 2023



General:

Name: Zahay D Social Media Marketing A Strategic Approach 3ed 2023
Format: pdf
Size: 18.85 MB

Book:

Title: Social Media Marketing
Author: Zahay/Roberts/Parker/Barker/Barker
Language: angielski
Year: 2016
Subjects: Business, Business - General & Miscellaneous
Publisher: Cengage Learning
ISBN: 9781305502758
Total pages: 346

Description:

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

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